Getting Started
For a small company, changing over from hard copy billing to a paperless process can be a nightmare. Considering software, tracking electronic files, and sorting through what needs to be printed for legal purposes can be daunting, if not impossible, and at least at first quite far from cost effective. For larger companies, though, creating an internal electronic billing system might be advantageous. Regardless of whether paperless billing is internally or externally managed, one thing is sure: it will eventually increase company revenues.
Giving Incentives
For some customers, the convenience of electronic bill pay is enough of a draw; for others, the lack of clutter or missing trees will be enough; and then there are those who will calculate the cost of stamps and figure they will save enough. However, other customers will continue using the old system as long as they can, unless you give them something for switching over. From one-time gift cards for those who start to go paperless to a percentage off their monthly bill, incentives definitely help encourage customers to do what will end up saving more money, in the end, for both them and you. While offering incentives may make your company’s initial savings negligible, it will pay dividends in the long haul.
Gaining Opportunities
Once your customers are accustomed to receiving electronic bills from you, they can become more likely to pay attention to other electronic communications. Advantages to this can include a more efficient use of your employees’ time, since they won’t have to worry about leaving messages and returning phone calls nearly as much. It can also lead to opportunities for cross-selling, which can be more beneficial than advertising to those who are not already customers of yours.
By moving toward electronic billing and away from from tree-killing, money-eating paper billing, your company will not only be seen as being green, but it will also make more green; it really is that easy.
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26Jul

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